YOU vs YOU (it's not about you)
Does your website mostly contain "We" and "Our?"
Especially your homepage and services information - is your business talking about itself?
Do all the headlines read like a CV?
CHANGE THE PERSPECTIVE.
The "you" you need to highlight is your customer / client.
You need to be talking to, for, and about your customer.
The same information should be communicated (your services, expertise, and establishment) just spun to read as your customer's needs and pain points!
How Do I Spin My Website Copy To Be About My Customer?
WHAT'S YOUR PROBLEM?
Well, THEIR problem. You solve it. But let them see what they need in terms of THEM.
BE CLEAR & OBVIOUS
How, precisely, can you help your ideal client? What should they do next to get that help?
HIRE COMMUNICATIONS PROFESSIONALS
That's us. As a bonus, hiring outside experts gives you fresh eyes and minds on the communication of your product and story. You may unwittingly be using insider lingo which is too complex or outdated copy which is not reflective of your current business positioning.
Lovage offers 30-Day Custom Website for Established, Growing Businesses.
The Lovage Custom Website Design Process takes leadership through business reflection and development about who you serve, where you are currently, and where you are going.
Ready to stand out, as a brand, via honing your online presentation and experience so it is reflective of your offerings and culture? Book A Lovage Website Chat, Today!