Marketing Smart On Your Website: It's Not About YOU
If Your Website Feels Like a CV For You Or Your Company...
YOU'RE CONNECTING ON A LOWER LEVEL.
YOU'RE NOT GRABBING LIKE YOU COULD BE.
YOU'RE MISSING OPPORTUNITY.
"How can this be?
I'm telling the potential customer how wonderful we are, how terrific our services are, all of our accomplishments... shouldn't this be the exact messaging on our website?!"
No. Well, not exactly.
THEY DON'T CARE ABOUT YOU.
THEY CARE ABOUT HOW YOU CAN HELP THEM.
What does that mean?
It means considering what your customer / client's problem(s) or want(s) is (are) and communicating that you know what those are, understand them, and have the tools/products to help them.
How do you translate that to the messaging aka marketing language on your website?
HEADINGS and SUBHEADINGS Your Customers' Problem(s)
BODY TEXT Meet Them At Their Lingo Level (not yours)
BE CLEAR, BE SPECIFIC Cute or Clever should be used sparingly in descriptions
PUT YOU DEEPER IN THE SITE In Menu, at end of list; Upon scroll, lower in feed
By adjusting to the above, you have put your customer/client's needs first and foremost.
Need help refocusing your website marketing and navigation to best serve your clientele? We are here, exactly for that. HOW IT WORKS.