WEBSITE (SUPER) BASICS
WHY INVEST IN YOUR ONLINE PRESENCE?
This is how your potential customers will decide to trust you (or not!) and spend their time and money with you (or not!). Do you look current, modern, relevant, and appealing? Can they easily find what they are looking for?
It seems obvious to make the below tidbits of information readily available to your adoring public... yet, these are common oopsies in the online era.
If you only have 3 things on your website...these are the things they need to be!
What do you sell / do? Have some pics?
When can people see or talk to you?
Where are you located?
How can someone get in touch with you for questions or inquiries?
Have this basic info clearly listed on all your public online outlets:
• Google Sidebox
TIP 1: KEEP IT AS SIMPLE AS POSSIBLE
WHY? You get seconds of someone's attention to find what they need and appeal to them to take a next step (a call? a click? fill out a form? make a purchase?).
TIP 2: YOUR SITE IS YOUR "CURB APPEAL"
WHY? Most will find you online before they find you in person. Do the experiences match?
TIP 3: COHESION ACROSS SOCIAL SPOTS
WHY? Some will use google, others facebook, others instagram to do their first search. Is the information and display current, cohesive across, and appropriate for each platform?
That's it, gang.
Well...there's so much more you can offer* online but AT LEAST have these basics covered.
And keep the info accurate and current... it's just polite. ;)
*refined content to appeal to your ideal customer, branding to set your company apart, customer engagement via email & text marketing, blogs, wow-factor content, custom experiences, valuable tips, etc